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Overhauled Web site to promote lake area business development

September 23, 2009

The Lincoln Economic Development Association, or LEDA, has launched its newly redesigned Lake Norman Economic Development Web site.

The site, www.lakenormaneda.org, highlights eastern Lincoln County and the western shores of Lake Norman. Hosted through Joomla Web site development software, viewers can learn about selection services, major industries and companies, quality of life, business parks and the community.

Visitors can also browse the Lake Norman region through an interactive map, which incorporates attractions and other important locations.

Burke Communications, with the help of LEDA and the East Lincoln Advisory Committee, a subgroup of LEDA, designed the site.

“One of our key priorities of our committee is to help strengthen economic development activities in East Lincoln,” said committee chairman Tom Anderson.

“We we’re excited to help put together a comprehensive web site that will attract and help new businesses succeed in our area.”

The site had been available for a few years, but needed to be improved, said Mitch Miller, business development coordinator for LEDA. “The use of the Internet has become the easiest and quickest way of obtaining information,” he said.

“With a majority of business recruitment starting online, it’s essential that we promote this community with an effective Web site.”

Since it’s redesigned launch last Thursday, the Web site has received 52 unique visitors that generated 139 page views, Adam Spillman, research associate for LEDA, said on Wednesday.

The site has also been found on Internet search engines by typing the words, “Lake Norman,” “Lake Norman Economic Development,” “Lake Norman Association” and “Lake Norman, North Carolina,” he said.

Recently, LEDA hosted a commercial broker event at zMAX Dragway in Concord.

“We hosted them for the evening and plugged this Lake Norman site,” Miller said.

“Lincoln County tends to get overlooked when talking about Lake Norman. We see Denver as the next step for Lake Norman (development).”